Branding and Marketing Explained
A brand is best described as the personified image an audience has about a person or company. Your audience (potential customers) make quick and long lasting judgments about your company. Brand marketing is the process of planning a well conceived persona for your company and implementing that persona into the design, style and procedures of your company and website.
A well branded website/company gives four main benefits:
- Allows customers to relate better with your website/company
- Builds customer trust
- Builds customer loyalty and retention
- Increases sales and company profits
In our process of building your website from scratch or redesigning your current website, establishing a brand identity is one of our first steps that becomes the foundation for the remainder of our services.